An internet trading platform unveils trends for 2017

E-commerce has been established in all sectors. Today there are very few companies that do not have a customer service channel and online sales. In this sense, iAdvize, the conversational trading platform, reveals the main trends of e-commerce content marketing for 2017.
Consumers are already accustomed to shopping from the couch, to fast deliveries and to the absence of queues; And everything indicates that this trend will grow in the coming years. That is why, both entrepreneurs who already have an online store and those who want to take their business to web 2.0, must be up to date with all the new features that appear in the e-commerce sector.
More audiovisual content and 24h assistance
By 2017, content will remain as one of the most important marketing tactics for online businesses. In this way, retailers should focus more on the generation and promotion of content, especially the audiovisual, while technology is responsible for gathering the information needed to optimize sales.
The digital revolution has changed the way people relate to each other, the way they communicate, and their customs in general. Trade does not seem impassive and tends to remove the barrier that separates the digital from the physical, to offer users a completely unified experience. For this reason, next year will be the proliferation of online help and assistance platforms, such as iAdvize chat or call assistance, to offer a customer experience that matches the most demanding consumers.
On the other hand, businesses will tend to integrate all the social networks in their web pages, from Instagram to the own chat of Facebook. These channels are now essential to cover a broad field in conversations.
“This conversational experience is what we have with our friends every day. We are attracted because it is easy to use, adapts perfectly to the digital experience and devices, and above all, it is human, less expensive, faster and more productive than emails, “says Julien Hervouët, CEO and co-founder of iAdvize.
Another trend that augurs a notable promotion is the Community Messaging tool, which allows you to complete the customer service of the brands with the advice of a community of experts, available at any time to solve your questions.
“We believe that this type of tools can be converted into paid work very soon. Brands need these experts, so it does not seem crazy that the companies themselves encourage advice to other consumers, “says Julien Hervouët.
To the millennial hunt
By 2017, millennials will be the largest consumer group globally. In this context, it is estimated that 50% of online consumption will have this audience as the protagonist. Hence, the importance of following this generation of consumers, applicable to any industry, even more in marketing, since the trends that concern this population sector should be clear, especially for campaign creatives.

Amazon is increasingly search engine and Google knows it

Eric Schmidt, president of Alphabet Inc., said a couple of years ago in Berlin: “Many people think that our main competition is Bing or Yahoo !. But really, our biggest competitor is Amazon.”

This rivalry is not new, where already in 2011, the prestigious Forrester Research reported that 33% of online shoppers started the research for an online purchase on Amazon, versus 13% in a search engine like Google. This Google knows and for that reason the statements of Eric Schmidt on the matter. These two companies want to be the destination of Internet shopping par excellence and do not stop working on it.

Those of Mountain View have worked for a long time in Google Shopping, formerly called Google Product Search and was born as Froogle. This service used to be free, but now users must pay to get out on the results. When this happened, Amazon obviously came out of the listings. Amazon, meanwhile, remains very aggressive in its value proposition and opening more and more operations outside the United States.